Top 5 Reasons To Make a Career in Salesforce

Top 5 Reasons To Make a Career in Salesforce


A CRM or Customer Relationship Management is a software application that includes apps for Sales management, service management, products, social media, data analysis and customer experience management. 

Salesforce is one of the fastest-growing cloud-based CRMs in recent years. It offers a technology platform for customers and developers to build and run business applications. The demand for Salesforce professionals is at an all-time high. However, choosing a technology to make a career in or to make a switch, is not an easy decision to make – whether you are a fresher or a seasoned professional.

So let us explore the reasons why choosing Salesforce as a career can be a rewarding choice.

Top 5 Reasons to make a career in Salesforce

  1. Global Leader
  2. Salesforce Company Growth
  3. Multiple Career Paths
  4. Varied Learning Sources
  5. High Earning Potential

1. Global leader

Salesforce was launched in 1999 and for a long time now, it has been the global leader in the CRM product industry with a market share of 22% as of FY 2023-24. This is important because, when one is making a career choice, we want to make sure that the technology or platform should be long long-lasting so that our skills do not become obsolete. And make no mistake, Salesforce is here to stay for a long time!

2. Salesforce Company Growth

Salesforce has clocked annual growth of more than 11% YOY for the last 3 decades. Salesforce India grew by 35% YOY and has around 11k employees in India itself! This kind of growth has helped the company to expand its portfolio and acquire marketing applications such as Pardot, integration applications such as Mulesoft, and data analysis software such as Tableau and is now also focussing on AI-driven applications. The company’s strategy seems to be very clear – it is not limiting itself just to Sales Cloud or CRM. It is gradually becoming a one-stop solution for all the requirements of a growing organization, and as such, has huge growth potential.

3. Multiple Career Paths

As a Salesforce professional, you would not be limiting yourself just to traditional roles such as Developer or QA. The career paths in Salesforce are immensely varied and rewarding! You of course have the traditional career paths such as Salesforce Developer/ Admin/ QA which are quite well-paying and satisfying as well. But apart from that, you can also choose to go down the Consultant, Business Analyst, Data Analyst, and Customer Success paths as well. Suffice it to say, you will not be binding yourself to one area. Because as life goes on, one’s priorities and interests change – and choosing Salesforce will give you the flexibility of trying what works best for you in the long run

4. Varied Learning Resources

Salesforce development work  is largely driven by point-and-click tools. Creating automations such as sending emails, creating tasks or user-guided flows can be created using Flows which does not require code. For complex requirements, Salesforce has its own proprietary language called Apex which is similar to Java in its syntax and execution. 

Whether you want to be an Admin, Developer, Tester or Business Analyst – the starter learning resources for all these are available on Trailhead for free – which is the official Salesforce Learning platform. There is a plethora of content available on sites such as YouTube as well – which is not curated by Salesforce, however, so one should use it with caution. One can supplement his/her learning using one of the many online learning platforms available as well, which are run by people who have worked in the industry for many years.

5. Earning Potential

According to a new study, the Salesforce ecosystem will generate $1.6 trillion in business revenues by 2026. This means immense opportunities for those who possess the relevant skill sets. The salary ranges for various roles such as Admin, Developer, Consultant, Architect, Business Analyst, QA etc vary by role, region, and quite a few other factors. However, one can be reasonably sure that the Salesforce professionals are one of the best compensated in the industry as they advance in skills and experience. 

Combining certifications as proof of learning and acquiring skills in merging technologies such as AI generally results in higher payouts. 


The fact that Salesforce is such an easy to use, highly configurable, offering unmatched flexibility and comes with a suite of products catering to an organization’s every need – means that it is poised for even greater growth in the future and is sure to dominate the CRM landscape for many years to come. Consider this: 

  • At an annual growth rate of 12% annually, Salesforce will reach $82 billion by 2025
  • Salesforce has already announced its revenue target for 2034 – which is $62 billion (it has already achieved $34 billion by 2024 itself!)
  • It is expected that there will be 9.3 million jobs within the Salesforce ecosystem by 2026 for skilled professionals

As such, a career in this space can be an immensely rewarding experience both financially and professionally – provided one is willing to work on enhancing their skills. 

Now that you understand the exciting opportunities within the Salesforce ecosystem, are you ready to bridge the gap and transform your career aspirations into reality? TechCanvass’s Salesforce Business Analyst Certification Course can equip you with the necessary skills and knowledge to ace the certification exam and land your dream job.

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