Posts by Techcanvass Academy

Harnessing Data Analytics for Customer Relationship Management in African Businesses

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Enhancing Customer Insights with Data Analytics
JOHNSON AKINFENWA – Discusses how data analytics can help reduce the high start-up failure rates in Nigeria by giving more profound customer insights and better relationship management for African businesses.  Social media data, purchase history and other datasets can help businesses to enable understanding of consumer behaviour, build experience personalization…

How Big Data is Shaping the Future of India’s Retail Industry?

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Big Data Transforming India's Retail Industry
In India, big data has been a game changer in the retail sector by making it possible to add hyper-personalization, precise demand forecasting, dynamic pricing and seamless omnichannel integration.  Retailers are finally able to leverage rich customer information for targeted marketing, product recommendation and loyalty programs. They use real-time data…

New Coalition Launches Global Effort to Make Smartphones Affordable for All

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Coalition Tackles Smartphone Affordability
The GSM Association (GSMA) has launched a global initiative called “Handset Affordability Coalition,” which targets increasing affordability of smartphones for low- and middle-income populations in Africa and Asia.  The coalition is composed of mobile operators, device manufacturers, international organizations and financial institutions working together to reduce the cost of internet-enabled…

Fundamentals of Data Analytics

data analytics for beginners
Want to learn the basics of Data Analytics? This is a Data analytics tutorial for beginners. Data Analytics Basics What is Data Analytics? Data analytics is the process that helps a business make sense of data and make important decisions. The process comprises of variety of tools and techniques based…
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