JOHNSON AKINFENWA – Discusses how data analytics can help reduce the high start-up failure rates in Nigeria by giving more profound customer insights and better relationship management for African businesses.
Social media data, purchase history and other datasets can help businesses to enable understanding of consumer behaviour, build experience personalization capabilities, predict the needs of consumers over a time horizon, power the customer agents with more context and hopefully enhance retention measurements or marketing strategies based on propensities expressed around specific lifetime events.
Akinfenwa explains that these practices are essential for keeping up with evolving technology, fostering deeper relationships and improving long-term success in an increasingly competitive landscape.
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