Predictions suggest that hyper-personalization will become more common by the year 2024 reshaping the consumer experience (CX).
In contrast to customization or personalization where a customer’s name might be added to an email, hyper-personalization leverages data and artificial intelligence to create tailored experiences for consumers.
This approach offers recommendations and interactions by analyzing customer behaviour and preferences along with real-time data such as weather conditions.
Businesses are harnessing AI and machine learning to handle amounts of data in order to exceed customer expectations through personalized products, services and content. Increased revenue, enhanced customer satisfaction, greater engagement, improved loyalty and retention are among the benefits.
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